The number of ecommerce buyers worldwide has increased by 340 million from 2014 to 2017. In the light of this growth spurt, businesses need to consider options to build an online presence.Here are some of the most popular options to explore:
Ecommerce Website Builder – Shopify, Wix and BigCommerce are a few amongst the several available options to build an ecommerce business or expand into the online channel. Shopify and BigCommerce are for bigger businesses and require a web developer to produce, manage and run the website. This is because bigger businesses need to maintain the look-and-feel of the business even on their online store which requires professional developers who have previous experience with coding. However, using Wix and other similar builders, small businesses can create a website easily for free without hiring any tech personnel. Such websites have a great user-interface that does not require any coding skill.
Facebook – Several businesses enter the online channel by selling goods via social media platforms. Facebook allows businesses to sell products via their own online store at a small cost. This store is already built and ready for businesses to simply add their products and payment options. For businesses that already have a Facebook page, this is a great way to market products to a wide audience of followers that have been built over time. However, social media platforms can limit the creativity of the website, which may not help provide a good shopping experience for customers. Also, if there are some specific features (like certain payment options) that a business requires, they may not be available on Facebook and other social media platforms.
WordPress – WordPress can be used by businesses to develop a highly customized website. WordPress has many features that can help businesses identify consumer trends and effectively boost sales. It also allows businesses to use various ecommerce plugins that allow them to accept orders and payments, apply shipping charges, offer coupons, process payments and so on. However, it is very difficult to set up at first. It requires a considerable amount of time and skill to begin selling products. There are many things that need to be learnt, including building a custom domain and setting up one’s own hosting. Therefore, businesses need to hire trained personnel for this channel.
Outsourcing – Businesses also have the option of outsourcing the task of expanding into ecommerce from a professional web-development company. This is usually done in order to build a very professional-looking, customized website that can be maintained easily. Outsourcing can be more costly than the options listed above, but it has several benefits. This option is ideal for companies that wish to significantly boost their sales and build a large pool of online customers. This is because outsourcing results in the best quality websites that suit the exact requirement of the business.
There are several digital channels that allow online shoppers to pick their products and services, the most popular ones being internet sites, smartphone applications and social media. Each of these channels have their own perks and pitfalls, but they all provide businesses with a medium to communicate with a world that hasn’t experienced the beauty of their innovative products and services.